The Beginner's Guide to How to Write a Promotional Press Release
The secret behind a successful venture is good publicity. The press release is the perfect tool that is used towards this end. It can announce new ventures, highlight achievements, attract media attention to milestones and promote business. However, the main function of this type of article is to promote the business. A press release can be a powerful tool that can change people's perception and bring media attention to the business, new products that are expected to be launched or any events that are being planned. But, for this, one has to ensure that the promotion is eye-catching and newsworthy.
To give a promotional Press Release Distribution Service South Africa a professional look, always ensure that the content is written in the third person. This should be kept short and present valid points. One page is ideal but if required it can be two pages at the most. This will ensure that the article is read fully by the audience going through it. Also, one should be careful to ensure that the text is grammatically correct, and there are no mistakes whatsoever. Wrong sentence construction and spelling mistakes are big put offs. Try not to use descriptive language and flowery words.
The ideal word count of a promotional press release is between 400 to 800 words. One can express themselves properly without being too descriptive here. However, it should be noted that length varies from one release to the other. But try and avoid a lengthy write-up. Every word should count.Free Press Release Distribution Service
This is a news announcement designed to make an impact and not a literary masterpiece. Hyperboles should be avoided as far as possible. Content should be focused and not vague. Choice of words also matters here. Strong words like 'will' and 'does' make a stronger impact. Vague words like 'might' leave a negative impact. The formatting of the press release is important. Several formats are accepted today. However, the most widely used format is the one that is described here.
The Headline has to be the focus of the writer as this will be the first thing to catch the eye of the reader. Ideally, short, catchy headlines are the best. It should also contain a gist of what the release says. The Blurb or teaser is an interesting one line write up or summary of the release. On reading it, one should immediately want to know more about what the article has to say. It should be able to entice the person reading it to want to know more about what the press release says.
The opening paragraph can be the introduction to the theme of the Unlimited Press Release Distribution Service. It should contain the name and description of the company, product, event, etc. It should be precise and snappy. A long drawn introduction will be boring for journalists who are always short of time. A short and precise opening paragraph will ensure that the rest of the release is read promptly. All the relevant information should be enumerated inside the body of the press release in order of importance. A quote from the company spokesperson or business owner is recommended. But the number of quotes should be limited. One or, at the most, two quotes are good enough. Too many quotes will make the press release look like as if someone is just trying to fill up space and there is nothing important to say as such in the release. Towards the end of the press release, one can include a paragraph explaining a bit about what the company is all about.
There should be a further information section within the release. Here, contact information, addresses, website name, e-mail address, and relevant telephone numbers are listed. In case anybody wished to get in touch with somebody from the company, this will be of immense help. This also helps if one wants to conduct interviews or know more about what is being highlighted.
Start with "PRESS RELEASE" or "FOR IMMEDIATE RELEASE" in bold capital letters right at the top of the press release along with the date of sending out the release. Contact information related content should be at the bottom of the press release. Always identify the segment of the market that you wish to target. Accordingly, the release can be addressed to the relevant editors. Be careful to avoid making it sound like an advertisement. Most of the time, a press release is published as it is. Therefore, it should be compelling, newsworthy and designed in such a way that it retains the interest of the reader.
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